
Description
Brightway Insurance, founded in 2008, has grown to become one of the largest privately-owned property and casualty insurance distribution companies in the United States. With over 300 franchise locations spanning more than 35 states, Brightway began franchising shortly after its establishment in Jacksonville, Florida, providing aspiring entrepreneurs with a proven model for success in the insurance industry.
Franchise Opportunity
Brightway Insurance offers a lucrative franchise opportunity with the potential for both new and recurring revenue, backed by a comprehensive support system. Each location requires a Designated Agency Principal (DAP) to oversee daily operations, who must have Property and Casualty (P&C) insurance experience. The DAP can either be the franchisee or a hired individual and must complete necessary training and obtain approval from Brightway. Franchisees can sell a wide range of insurance products, including property, vehicle, life, and business insurance, with veterans receiving a 10% discount on the franchise fee.
Brightway provides two franchise models: the Retail Agency and the Office Agency. The Retail Agency requires a retail space of 900 to 1,300 square feet with exterior signage, while the Office Agency operates in professional office space ranging from 100 to 600 square feet without signage. The Retail Agency model also offers access to the Horizons bonus commission program. This opportunity allows franchisees to leverage a proven business model with extensive product offerings and support, along with the flexibility to choose the ideal agency setup for their goals.
Why Choose Brightway Insurance
- Earning Potential:
The insurance industry is one of the most recession-proof sectors, offering a consistent income stream regardless of economic conditions. As an independent agent with Brightway, you’ll earn commissions on every new policy and additional commissions each time those policies renew, creating a reliable source of recurring revenue. - Comprehensive Business Support:
Brightway takes care of essential business functions like planning, accounting, marketing, operations, and training, so you can focus on what matters most—building relationships and driving sales. Our extensive support system empowers you to succeed as an agency owner. - Flexibility and Options:
Unlike captive agents tied to a single provider, Brightway agents have access to a wide range of national, regional, and local insurance carriers. You can choose to start with a small office, scale up to a larger operation, or explore flexible exit strategies when it’s time to retire. - Affordable Ownership:
Brightway Insurance offers one of the most cost-effective franchise opportunities available. With franchise fees starting at just $30,000 and a total investment as low as $27,000, you can launch your business with minimal risk. Combined with our support and your ability to generate recurring income, your investment can be quickly recovered.
Franchise Benefits
Office Agency
- No mandatory signage or staffing for non-retail agencies, allowing you to launch your business with minimal overhead.
- Retail agencies require signage, office setup, and a minimum of three staff members to create a professional presence and maximize customer engagement.
Retail Agency
- Signage and office build-out are required to establish a polished and professional agency presence.
- Enjoy the highest commission splits, maximizing your income potential.
- A minimum team of three ensures efficient operations and exceptional service delivery.
- Receive full business support, including Brightway’s renowned after-the-sale service, to help your agency thrive.
- Brightway offers financing solutions to make starting your franchise more accessible.
Franchise Training and Support
Brightway Agency Growth & Development team will guide you through a personalized training journey. It begins with a Welcome Webinar, giving you a clear overview of what to expect. All training is delivered conveniently through Brightway University Online or via virtual sessions, minimizing costs and accelerating your path to getting your agency up and running efficiently.
- Welcome Webinar
- Brightway University Online or Virtual
- Financial Analysis
Join the Growing Community of Brightway Insurance Franchise Today!
Brightway Insurance is looking for driven, entrepreneurial individuals with a passion for building lasting client relationships and delivering exceptional service. Experience in insurance or sales is a plus, it’s not required, as Brightway provides robust training to ensure success. If you’re ready to take control of your future, work independently, and grow a business backed by one of the industry’s most trusted brands, Brightway Insurance could be the perfect opportunity for you. Join Now!
By The Numbers
Minimum Cash Required
$50,000.00
Sector
Accounting & Financial Franchises
Locations
Home Office:
Jacksonville, Florida
Total units:
300+
Franchising Year:
2008
Year Founded:
2008
Business Type:
Franchise
Financing Assistance
Please request for more info
Training Provided:
Please request for more info
By The Numbers
Minimum Cash Required
$50,000.00
Sector
Accounting & Financial Franchises
Locations
Home Office:
Jacksonville, Florida
Total units:
300+
Franchising Year:
2008
Year Founded:
2008
Business Type:
Franchise
Financing Assistance
Please request for more info
Training Provided:
Please request for more info
Please send me more information about a Brightway Insurance Franchise


