Salone Franchising Milano

Salone Franchising Milano is Italy’s premier event for franchising, retail, and cutting-edge business innovation. This highly anticipated trade fair brings together entrepreneurs, investors, franchise developers, and retail professionals from around the world. With over four decades of industry impact, the 2025 edition promises to be its most dynamic yet—featuring hundreds of exhibitors, insightful programs, and limitless networking opportunities.

Attendees will have the chance to explore both emerging and proven franchise models across seven key sectors: Food & Beverage, Retail & Fashion, Home & Wellness, E-commerce & Tech, Financial & Business Services, Sustainability in Retail, and Digital Marketing & CRM. Whether you’re launching your first venture or expanding an existing portfolio, this event delivers a full view of what’s driving success in franchising and modern retail today.

More than just a showcase, Salone Franchising Milano is a hub for connection, learning, and strategy. The expo includes live talks, expert-led workshops, and interactive sessions with some of the industry’s most influential voices. It’s the perfect environment to discover opportunities, gain practical insights, and build valuable relationships that can power your business forward in Italy and beyond.